The semi-annual New York Fashion Week, branded Mercedes-Benz FashionWeek in 2009, is held in February and September of each year in New York City.
The first New York Fashion Week, then called Press Week, was the world's first organized fashion week. Held in 1943, the event was designed to attract attention away from French fashion during World War II. New York Fashion Week kicks off the global calendar of Fashion Weeks, and is immediately followed by Fashion Weeks in London, Milan and Paris.